instafin_ux

Oradian - Financial inclusion solution – Instafin

About the Client

Oradian brings together technologists, finance experts and economic development consultants, providing the technology that allows the financial inclusion sector to function more efficiently.

The Challenge

Being the leader in the micro-financing sector with their core product Instafin, Oradian turned to UX Passion in the hope of turning their very good product into a really great one.

The Solution

In line with the changing times and user habits, we completely revamped the product from its foundation, setting portable mobile device use at the core of the user experience.

The Result

New Instafin was built on simplicity. A lot of effort was put into understanding users’ workflows and contexts and then building relevant functionality from these experiences. Our efforts ease the learning curve for the product, making it more accessible to new users as well as improving productivity for existing ones.