Here’s How We’re Changing the World

To celebrate the launch of our new website we feel the need to share with you a few thoughts on UX, passion and the meaning of life.

Passion. That’s the single most important word in our team. We are often asked what UX Passion is all about, what drives us and what keeps us awake at night. These questions are not really about how we design beautiful and usable interfaces or deliver wonderful Wall of Tweets experiences. They’re more about who we are and what we stand for, about the true nature of ourselves.

I’ll skip the usual story about how we started up in a garage with big dreams about taking on the world. Granted, there is a grain of truth in that! But, we have always known and felt that we are different, that we are on a mission, we’re not just here to do business. And we also knew that only with passion could we turn our dreams into reality.

Persistence and passion coupled with a great team equals success. But don’t be fooled – it still takes a lot of time, learning and, let’s be honest, some luck. You simply have to have some luck in some situations.

How We're Changing the World

But, when we sit down and think about ourselves, about our mission to make meaningful changes to the world we are living in – again, it comes down to passion. The same passion that led my friends and I in late 2009 to leave our jobs and follow the vision we’ve been developing jointly ever since.

That passion gave us the courage to branch out on our own and embrace freedom. That passion has enabled us to grow and bring other passionate types on board with us. Passion keeps us dedicated to our customers and our mission, day by day.

Not so long ago, at the end of January, I received a call from a client who was testing out his new Wall of Tweets and some visual and interaction design work we’d delivered a few days previously. He was deeply moved by the possibilities he saw represented in that product, and was feeling pretty emotional.

It was one of *those moments* when you realize, even more profoundly than ever before, that with your work and with your passion you are changing other people’s lives. And you have the responsibility to keep making those changes and to keep doing your best to make the world a better place.

That is a very powerful thing and an even greater responsibility that keeps us reminding ourselves every day that we are here to touch, inspire and influence everyone around us.

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