Information Architecture

People must be able to find the information they are looking for – fast. That means your website or application must be organised so it’s consistent, intuitive and reflects your organisation’s goals.

People have a natural need to feel good and confident. If they are able to find the information they are looking for the first time they use your application or site, you have a huge advantage over your competitors.

UX Passion - Information Architecture

Our information architects are trained in organising information into logical structures that make sense specifically to your users. This requires knowledge of information science, psychology and business, among other areas. These skills are quite separate from the core skills that visual designers and developers usually have.

We pride ourselves on turning chaos into smart and beautifully logical solutions. We listen and learn about your business processes and goals and your expectations. Then we map them, transferring them to blueprints that will power the design and development process.

The “wireframe” documents which result from the architecture process are highly precise, detailing every interaction. They can – in fact, should – be used as functional specifications for developers to work from.

Making sure your application is properly designed from the start helps your development team get it right first time. This trims down development costs and the time needed for development.