Guts. Dedication. Passion.

Guts. Dedication. Passion.

This is the team running the show. Our designers, developers, creatives, execs… We value our differences, we thrive on interdisciplinary approaches and we are all sharing the same vision and same values.

Let’s talk!


Brief history of UX Passion

Founded by Vibor Cipan, Antun Debak and Darko Cengija, UX Passion started life in October 2009. Our founders have known each other and worked together since 2005.Vibor left his post at Microsoft’s research and development centre in Copenhagen and teamed up with Antun to create the ideal user experience design firm.

While some founders have changed their roles and levels of engagement with the firm, UX Passion exists to fulfil our vision and live our values.

UX Passion founders: Antun Debak, Vibor Cipan and Darko ?engija


Values and Vision

Our values are what we stand for, what we believe in and what we will fight for. We value innovation above everything. Together with passion, it’s what wakes us up every morning. We strive for simplicity because it’s beautiful and powerful. It’s our job to craft simpler and better experiences. We often refuse projects that don’t fit, we will say no. We are here to stay, to make a meaningful contribution, so we won’t settle for anything less than excellence; and we want you to hold us accountable for it. We are aware of our responsibility – to you, to the community and to ourselves – which reflects itself in the respect we give, and seek. We will never compromise our values, ethics or beliefs in the name of profit.

Nothing is taken for granted. We love challenges, and we challenge the accepted thinking. We ask the difficult questions. We don’t go with the flow; as such we are strong believers in actively tackling the issues we care about. We believe in supporting underprivileged communities, and we take social responsibility as our key value. Our obligations towards our clients are taken seriously but we feel no less responsible for the well being of our employees, the environment and the communities we live in. We are an open-minded, friendly and tolerant team. Acceptance of differences is part of our pixelated heart. We don’t believe in racial, sexual, national, or any other divides; all we care about is passion, integrity, work ethic and professionalism.

As a team we are genuinely driven by the constant need for action. Being part of it or creating it – it’s what defines us as a team. It’s our essence. It’s our true passion.

Our vision is to inspire and influence through our ideas, services and products. We want to make the world a better place, pixel by pixel, line of code by line of code, experience by experience. With passion!

Values and Vision


Giving back

We’re happy to be in a position to envision, design and implement great user experiences all over the world. Because of that, we feel the need to give back and support valuable efforts in our community.

We are keen to support young talent, students, NGOs and citizen-driven initiatives. We put a special emphasis on helping young people reach their full potential, encouraging critical and alternative ways of thinking, supporting alternative music and arts, non-mainstream sports (including extreme sports), the DIY ethic, human and animal rights and ecology.