infobip_ux

Infobip - SMS Manager application suite

About the client

Infobip is a global provider of mobile solutions, connecting mobile network operators and enterprises through an in-house developed and operated mobile services cloud.

The challenge

Infobip’s key product is the SMS Manager – a web service that enables sending of a large batch of text messages to subscribers, intended as a white-label product for non-techies.

Our job was a complete makeover of the user interface, reimagining user flows and updating the visual look and feel for the 21st century.

The solution

As we know that a large percentage of users will be stuck at beginner levels, not using the software often and ever truly mastering all of the functionalities, the UI had to become very intuitive and easy to work with, even without any training or prior knowledge.

The result

After profiling several typical user cases and user interactions, we came up with software that leads the user through the process one step at a time. This approach lowered the possibility of errors as all the user had to do was provide crucial inputs, while SMS manager did everything else.

Elegant and scalable, this solution can encompass future needs and white-label options while staying true to the promise of simple, engaging and pleasurable user experiences.