I am reading plenty of blogs these days and everyone seems to be blogging about now infamous Mojave Experiment. I’m catching on Mojave Experiment but from somewhat different perspective – talking about preconceptions as a genuine and almost always indispensable part of user experience.

You work for big company. Or for small one, really doesn’t matter. From time to time, you need to develop solution (application, let’s say) and distribute it to users. Of course, your corporate colors (including all branding elements) are pink with gray elements (no, I’m not trying to suggest that you work for T-Mobile). And [...]

These days I’ve stumbled upon something called Principle of least astonishment (surprise) and it caught my attention. I guess you can already derive some meaning from the name of the Principle of itself – but let’s see what PLA actually is. If you go to almighty Wikipedia you will find pretty reasonable definition stating that [...]