Setting proper pricing for your UX design work is crucial. It goes hand in hand with setting your customer’s expectations. Set the price too low and you will gain reputation of the same kind. Set it high – you will also set high expectations. If you can deliver on them – then keep it that way. Reason: it’s never just about the price.

Calculating and even trying to understand what all adds up to the UX ROI is difficult task. When we are faced with clients and investors – ROI is something they often ask for. How to even start thinking about return on investment in the field of user experience? Here I’m talking about UX ROI discussion tool and other metrics.

Buttons are everywhere – both on web and on desktop applications. Being so widespread and known to end-users they should be as usable as possible. However, there are lot of mistakes when designing buttons and they kill the usability. One of the biggest mistakes is making just part of the button active. Even MySpace fails in this case.

Design principle of unity refers to a sense that everything in the artwork belongs there making sense. It is achieved by the use of balance and repetition. Two objects like a living room and a dining room can be unified by giving these similar features like a shared hardwood floor design. New video is here for you to enjoy.

Symmetry and asymmetry can be explored through balance design principle (symmetrical and asymmetrical balance). This new video from Principles of design (for developers) series will explain you what is symmetry and asymmetry, how to achieve it and create it in Expression Design. Have fun watching this video!

Emphasis is one of the design principles. It is also known as dominance, focal point or area in a room’s decor. This new video from Principles of design (for developers) series will explain you what is emphasis, how to achieve it and create it in Expression Design. Enjoy it!

User experience guidelines (UX Guides) are very useful design guidelines. Though they will not teach you how to design great user experiences – they will help you design your applications and avoid common mistakes. I’m sharing UX guidelines for Windows, NAV 2009 and AX 2009 with you.

Conceived by Eric Reiss back in 2003 and inspired by Lars von Trier’s Dogme 95 Danish film movement – Web Dogma is currently in version 9.1. Idea was to create a set of design, content and usability guidelines “that transcended passing fashion and advancing technology”.